Creating an accurate revenue report depends on your ability to breakdown and measure generated sales, and this is accomplished by using a concept known as a "Conversion". Call conversions represent how many successful sales a campaign has generated.
A conversion criteria is traditionally timed, meaning if callers are speaking with an agent for longer than a specified timed period, the call is automatically considered "successfully converted" and the information is then processed for reporting via a conversion trigger.
Retreaver offers several different types of conversion triggers, explained below.
Customizing Conversion Overview
Default Conversion Criteria
If you are not using Split Conversions, then the Campaign Conversion Criteria runs by default.
This implies that the payment criteria will be the same across all calls going through this campaign. In this example if a call lasts longer than 90 seconds the conversion is triggered.
The Publisher is paid $10 for the traffic [ Payout ].
The call Buyer pays $20 for converting a client [ Revenue ].
Overriding Default Conversion Criteria
You also have the option of including additional conversion criteria with varying tags. This enables certain scenarios to have their own unique conversion criteria. Perhaps you have varying conversion rates for specific publishers/ buyers.
In the example below any incoming calls tagged with Credit_Offer:yes will use a unique conversion criteria. After a 2 minute call the Publisher will receive a $15 payout and the Buyer will pay $30 in revenue.
Conversions can be triggered via postback event by any one of your endpoints or buyers.
Postback conversions are covered on our Buyer postback guide.
Under the "Informing Retreaver of a conversion" section.
Split Conversions allow performance marketers using Retreaver to track revenues and payouts at the Buyer and Publisher levels separately across all campaigns, and 'split' the conversions across services, products, geographies or any other data point you need to detail your conversion along.
Split conversions are turned off by default and can be enabled by support in the Retreaver Store. This is to prevent misuse and overwhelming beginner users.
Essentially you can create Buyer/Publisher specific conversion criteria that override the campaign default criteria and will trigger independently whether or not the other party fulfilled their criteria. Such a scenario could happen when a Publisher defines a successful conversion at 30 seconds, and a Buyer at 90 seconds.
In this example under the Publisher editing menu, we add a custom conversion criteria specific to this Publisher that will trigger independently of the Buyers criteria. The same procedure is used to create Buyer specific criteria.
Using split conversions could affect the accuracy of your report statements. Calls that convert for a publisher but not for a buyer will cause that call to be reported as a loss since no revenue value was returned by a buyer. Place a "Receivable:true" tag on your publisher conversion criteria to ensure that conversion will only trigger on a call that was successfully processed by a buyer.
Multi Call Conversions
Multicall conversions are meant for converting a primary call based on the connected duration of a secondary call, normally a warm transfer. This conversion trigger will only work if both calls were processed within the Retreaver platform.
You can create a Multi Call conversion group by creating a new criteria, and modifying the conversion trigger from "Timer" to "Multicall".
Retreaver expects to find 2 calls from the same caller. On the first call, your caller connects to Retreaver and is transferred to a warm transfer agent. The warm transfer agent then transfers the call back into Retreaver, creating a downstream secondary call.
You can evaluate the eligibly of a conversion criteria by using the Matches and Secondary Call Matches fields to check for the presence of certain tag:key pairs on either the first or second call before allowing the conversion to trigger.
In summary, this conversion group will match only if there is a secondary simultaneous call from the same caller.
Please contact Retreaver Support if you wish to enable Multi-Call conversions on your account.