Below is some information on interfacing to CAKE, however, we suggest you contact us at firstname.lastname@example.org and include your Webhook and what a conversion pixel looks like for us to help you set it up correctly. The Retreaver team is here to help you interface to any external tracking system you ever need.
View our guide on How to Configure Default Lead Webhooks.
When configured, you will simply have a click if it doesn't convert and a click and conversion if it does. That's the magic of Retreaver.
Publisher ID matches Affiliate_ID with CAKE.
Campaign ID matches Offer ID with CAKE.
Buyer ID matches Buyer ID with CAKE.
If you are doing lead-gen in CAKE, you will only need the Buyer ID to match.