We are pleased to announce that Retreaver Tracking URLs are now called Webhooks. While the functionality remains the same, this update necessarily acknowledges the evolution of how Retreaver customers, new and old, are integrating their call data with other web-based services and platforms in new and exciting ways.
The History of Tracking URLs in Retreaver
Retreaver first launched as CallPixels in 2012 as a call tracking platform for marketers. It allowed phone call outcomes to trigger pixels fires for the purpose of tracking call conversions. Retreaver delivered conversion tracking for phone calls the same way that tracking pixels were doing (and are still doing) for websites and landing pages, and like for those pages, “Call Pixels” were added to call campaigns using Tracking URLs.
Your Calls Now Drive More Than Tracking
By 2016 Retreaver customers were doing much more with call data than ever before. A change in company name to Retreaver saw a new emphasis on tagging calls with data, and tracking and routing calls with that data. Retreaver Tracking URLs are no longer just for when agents answer or for when calls end. They are now being triggered when calls are dialed by consumers, when agents are selected, when they are connected, and still when the call ends based on conversion outcome. This functionality has created countless possibilities for companies looking to integrate inbound calls with their digital marketing workflows and services.
Use Retreaver Webhooks To Make Workflows Seamless
Retreaver Webhooks provide you with the ability to POST or GET with any system. Passing data right within URL parameters on those webhooks. With this capability to send any of your call data to other systems, and to receive information back onto calls in real-time, Retreaver makes it possible to have your calls work with services such as:
- Google Analytics 360 - Send information about your calls to Google Analytics including Valuetrack parameters from ads, custom dimensions, campaign details, even the answering agent. And capture this for each stage of the call. Read more here.
- ClickSend - Send your agents answering the phone a visual heads by up using ClickSend text messages right before they answer the phone. Follow up with callers that have opted-in with text-message-based offers and thank you messages.
- Zapier - Use Zapier to leverage the power of 800+ online services. Send our call data to Zapier to integrate workflows with most marketing and online services and return data to your calls for use in routing. Read more here.