Applying Tags to Calls using Call Data Writing


Call Data Writing

Retreaver users can create postback links that give publishers the ability to apply tags to an inbound caller using call data writing, these tags can be applied at any time, either before or after a call has been processed within a Retreaver campaign.

Call data writing is used if you need to apply or update tags to calls manually, such as when transferring the call to another agent.


  1. Select a publisher that you wish to create a call data writing postback for, any tags applied to calls will be attributed back to this publisher. View your publishers and sources here.

  2. The postback key section is visible at the bottom of a publisher view page. Press the green addition button to create a new postback key, select the type: "Call Data Writing", then insert a descriptive name and configure the end call cut-off time or storage duration if applicable. Lastly press "Add" to create the postback key.


  3. This will create a new postback key that can be posted into in order to apply tags to calls.

    Posting to: "" will apply the "prequalified=true" tag to the inbound caller for as long as you specified under the storage duration field.
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